"The two important days of your life are the day you were born
and the day you found out why."
Mark Twain
It was very challenging for me to find out this why.
I arrived in Italy when I was 25 years old. I started paying my dues in the field of interior design, wishing to learn a trade and hoping to have a managerial responsibility one day.
It was a long and hard journey.
I was young. I was a foreigner. I was a woman.
But.... after all, I did it!!!
I finally started my dream job.
I was making good money, I was traveling a lot for business and meeting a lot of interesting people. But still there was something wrong in all this. Waking up at 6 a.m., coming back home at 20 p.m., seven-day workweeks, untaken holidays, constant pressures about a higher profit and never-ending meetings. I’ve realized my life was becoming consumed by the stress of the work.
More and more, I found myself asking: “What is all this for? Where is the purpose of all this?” I felt bad because I didn’t have any answer.
But I was not alone. I was surrounded by many unhappy people: friends, clients, company owners who kept doing things just because they needed to, without passion, without any purpose.
This got me to think that I could do something that had a deeper meaning than creating sales&marketing strategies to sell more luxury sofas and bed linen. I didn’t want my legacy on this planet to be that I just contributed in enriching companies that abused our planet and our society.
I wanted to do something more meaningful with the opportunities I had been given in life.
So, I’ve decided to take a gap year and moved in Tuscany where my boyfriend was living.
I had a long period of existential crisis. On the one hand, I didn’t want to throw years of sales&marketing experience, for which I had to sweat my guts out, in the dustbin. But on the other hand, I wanted to work for a good cause, to contribute in something bigger.
I was torn between freelancing as commercial agent and teaching yoga, spreading a conscious lifestyle.
One day, during a conversation with lovely Danila Saba, my business coach, to whom I was opening up all my doubts, I heard these precious words:
“I know you very well and I know that you like your job. This job suits perfectly your personality. Why don’t you help companies that are spreading the values you believe in?”
From exactly that day, I began a very long journey towards my dream.
Step by step, day by day, and yes, falling down and getting up! ... I started to shape my “why”.
Today I still live in Tuscany, with my husband and our adorable dog.
If you need my professional background,
please have a look at my LinkedIn page.
